Most hoteliers know that Booking.com charges 15% commission as a base rate. But the true cost goes well beyond that.
A guest books your room for $150 through Booking.com. The 15% commission takes $22.50. Your credit card processing fee of 2.5% takes another $3.75. If you participate in Genius Level 1, you gave a 10% discount. Your actual net revenue is now around $111, meaning you kept 74% of the original $150 rate.
Compare this to a direct booking. The guest pays $150 on your website. You pay 2.5% credit card processing. Perhaps you spent $7 on Google Hotels advertising. Your net revenue is approximately $138, a retention rate of 92%.
At 70% occupancy on a 100-room hotel, shifting just 10% of bookings from OTA to direct saves you approximately $69,000 per year.
What Scalation does
The BI dashboard tracks net revenue by channel after all commissions and fees.