Reviews Benchmark

Know how your reviews stack up.

Stars do not tell you why you win or lose a booking. Scalation benchmarks your guest reviews against your competitors, shows exactly where you are strong and weak, and reads the words guests use about your rivals.

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Standings
Comp Review Index, this week
#2 of 6
1
The Riverside
89.1
+0.7
2
Your Property
86.3
-0.3
3
Park Lodge
84.0
+0.4
4
City Stay
82.7
-0.8
5
Metro Inn
79.4
+0.3
Review insight
You trail The Riverside by 2.8 points, driven by cleanliness and bathrooms. Both are fixable.
1
Comp Review Index
9
Aspects scored
6
Properties tracked
Daily
Review refresh
Full reviews from Google Tripadvisor
Review scores from Booking.com Agoda and every major OTA
The system

How Reviews Benchmark works.

We read every review across the set so you always know where you stand.

1

Set your comp set

Pick the competitors you measure yourself against. We read full reviews from Google and Tripadvisor, and pull review scores from every major OTA.

2

AI reads every review

Our AI scores each property across nine aspects and pulls out the exact words guests praise and gripe about.

3

See your standings

Get your Comp Review Index, your rank, your strengths and weaknesses, and a clear plan of what to fix first.

Toolkit

Your reputation, in numbers.

Where you stand, who is moving, and where to act. The two views that tell you why are just below.

Comp Review Index

One 0 to 100 score that blends review scores from every major OTA, tracked over time.

Live leaderboard

Your exact rank in the comp set, and who is climbing or slipping each week.

Review pacing

How your score and review volume move week by week against the whole set.

Fix this first

We flag the one or two aspects costing you the most, so you know exactly where to act.

Aspect breakdown

See exactly where you win and lose.

A single star rating hides the story. We break every property down into nine aspects, so you can see that you are winning on staff but losing on bathrooms, then act on it.

  • Nine aspects, scored 0 to 100
  • Your score vs the comp set average
  • Strengths and weaknesses, colour coded
  • Watch each aspect move as you improve
Strengths and weaknesses
Your Property vs comp set
Staff & service92
Location & access90
Atmosphere & social88
Value for money74
Bathrooms58
Noise52
Strength
On par
Weakness
The Riverside
89.1
Guests praise
rooftop bar fast wifi slick design social vibe
Guests gripe about
pricey small bunks crowded bar

"Slick co-living vibe, fast wifi everywhere and a bar that actually pulls a crowd. Pricey for a bunk though."

Competitive intelligence

Read the words guests actually use.

For every rival, we read their full Google and Tripadvisor reviews and surface what guests love and complain about, in their own words, plus a representative quote. It is the fastest way to learn what is winning bookings in your market and where rivals are vulnerable.

  • Praise and gripe keywords per rival
  • A representative guest quote for each
  • Spot where rivals are vulnerable
  • Turn reputation into a pricing edge

Your reputation is a pricing lever. Use it.

Know exactly how you stack up, what to fix first, and where your rivals are weak, all from day one.